The twenty-first episode of the „Efekt Sieci” podcast is devoted to the methodology of ophthalmic examination, the technical aspects of the examination and its application in various areas of everyday life.
The expert in the conversation with Dr. Justyna Pokojska is Dr. hab. Tomasz Gackowski (Faculty of Economic Sciences UW), who answers questions about:
- the cognitive value of eye-tracking research,
- processes that use human eye tracking,
- the risks and benefits of this method for consumers,
- areas (outside marketing) where eye-tracking is used as a tool (not necessarily research).