How are digital processes transforming traditional business models? Does intelligent automation threaten our jobs? Are we approaching the end of globalization as we know it? How can we best prepare ourselves and our families for a digitally transformed world?
In pursuing these questions, the authors create a comprehensive theoretical and conceptual framework for a more nuanced analysis of the economic and sociological effects of technological change—in goods and services markets, labor markets, and the global economy—updated to include the implications of the Covid-19 pandemic for the digital economy. The Economics of Digital Transformation: The Disruption of Markets, Production, Consumption, and Work is a comprehensive work, rich in academic insights from economics and sociology, while also including numerous empirical references from business research and practice. This interdisciplinary work is intended for scholars and students of economics, business, and other social sciences who are looking for an overview of the main concepts and studies of the digital economy. The authors’ accessible approach also makes it a useful resource for business practitioners who want to understand the ongoing digital disruption of market rules and the emergence of new digital business models. The book is available for pre-order on the Routledge website.