The United States is characterized by a completely different approach to the development of technology and its regulation, as well as to the protection of personal data than is adopted in the European Union. The purpose of this article is to present the impact of the development and use of facial recognition technology in the USA on the observance of the fundamental right to privacy and on the lives of citizens of this country. The analysis was carried out based on adopted and postulated regulations, current changes in the perception of the possibilities of using this technology, and regulatory priorities adopted by the American authorities for the coming years.