How are digital processes transforming traditional business models? Does smart automation mean our jobs are at risk? Are we approaching the end of globalisation as we know it? How can we best prepare ourselves and our families for life in a digitally transformed world?
Following these questions, the authors provide a comprehensive source of theoretical and conceptual frameworks for a more nuanced analysis of the economic and sociological effects of technological change – in goods and services markets, the labour market and the global economy – updated with the effects of the Covid-19 pandemic on the digital economy.
„The Economics of Digital Transformation. The Disruption of Markets, Production, Consumption, and Work” is a comprehensive study, full of academic insights from economics and sociology, while including numerous empirical references drawn from research and business practice. The interdisciplinary work is aimed at researchers and students in economics, business and other social science disciplines who are looking for an overview of the main concepts and research of the digital economy. With its accessible approach by the authors, it will also work well as a position for business practitioners who want to understand the ongoing digital disruption of market rules and the emergence of new digital business models.
The book is available for pre-order from the Routledge Publishing website.