The next seminar was devoted to the study of Dr. Reinhold Kesler on the impact of ATT on app developers» data collection practices and monetisation strategies.
The last years have been characterized by many privacy regulations amid concerns of exploitative data collection and use. One recent example is Apple’s privacy change, which necessitates explicit user consent for being tracked by an app across the web, called App Tracking Transparency (ATT). While the feature is set out to protect users’ privacy, it is also expected to reduce the effectiveness of targeted advertising, which may make app developers turn towards alternative revenue sources.
Our expert presented the results of a comparative analysis of apps available in Apple’s App Store with their counterparts in the Google Play Store. Through this, he empirically examined the impact of ATT on app developers» data collection practices and monetisation strategies, shedding light on the trade-off between privacy and data economy.
