Economy of attention and digital consumption: overview over the last two years

2021-10-20
13:00

Speakers

Photo_Santiago_Giraldo_Luque

prof. Santiago Giraldo-Luque

Autonomous University of Barcelona

Santiago Giraldo Luque holds a PhD and a postdoctoral degree in Journalism and Communication. He has worked as coordinator of various postgraduate courses related to technology, journalism and communication, and currently directs the Master's degree in Journalism and Innovation in Digital Content at the Autonomous University of Barcelona (UAB). He is Director of Third Cycle Research at the Department of Journalism and Communication Sciences at UAB.

Professor Giraldo Luque has published research, books and articles related to digital tools in parliaments and deliberative settings, digital communication tools, digital competences, social mobilization in the digital age, among others. He currently focuses his research on the so-called economy of attention and its relationship with communication and its impact on business models.

Photo_Cristina_Fernández_Rovira

prof. Cristina Fernández-Rovira

University of Vic – Central University of Catalonia

Graduate in Journalism, with a Master's degree in Conflictology and European Integration. She is a PhD student in the Sociology and Anthropology program at the Complutense University of Madrid. Associate Professor at the University of Vic - Central University of Catalonia.

Host

Analyst DELab UW

Watch the recording of the seminar

Abs­tract:

Digi­tal atten­tion can be under­sto­od as the new indi­ca­tor of con­cen­tra­tion of indi­vi­du­als acti­vi­ties in the­ir daily lives. Fewer plat­forms are con­cen­tra­ting people’s atten­tion and, at the same time, using per­su­asi­ve mecha­ni­sms to ensu­re that this atten­tion is not only main­ta­ined, but accen­tu­ated. The stu­dy pre­sen­ted at the ses­sion is a rese­arch stu­dy using social media con­sump­tion data of young people in Spa­in. The stu­dy com­bi­nes con­sump­tion moni­to­ring tech­ni­qu­es as well as focus gro­ups in which young people are asked abo­ut the­ir moti­va­tions for using social networks. The results indi­ca­te an incre­asing focus on mobi­le scre­ens, as well as a con­cen­tra­tion of this con­sump­tion on social media plat­forms. Fur­ther­mo­re, the quali­ta­ti­ve expla­na­tions of the stu­dy par­ti­ci­pants demon­stra­te an awa­re­ness of the exces­si­ve use of the devi­ces, whi­le at the same time they are aga­inst both decre­asing the­ir con­sump­tion and stop­ping the­ir use. The col­lec­ti­ve fear of exi­ting from social media use demon­stra­tes the emo­ti­ve power of the atten­tion eco­no­my led by lar­ge digi­tal platforms.

A series of Polish-language meetings during which researchers and guest speakers look at issues related to digital transformation, new technologies, innovation and digital research methods.

The aim of the "Digitisation under the closer look of science" seminars is to build cooperation between academia, the public sector and business. Scientists share their research findings and have the opportunity to discuss them with experts. The results of their work are available on the DELab UW website.

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Autonomous University of Barcelona
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University of Vic – Central University of Catalonia
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