During the following seminar of the „Digitalization under the closer look of science” series, we looked at the question of consumers» willingness to exchange personal data for various profits. The paper was presented by Michał Paliński, who in his study analysed the willingness of users to accept discounts for rides ordered using an application (e.g. Uber/FreeNow) in exchange for sharing data with a third party (advertiser). Wykorzystując metodę eksperymentu wyboru dyskretnego, zbadał preferencje użytkowników względem udostępniania danych o różnym stopniu wrażliwości.
How does citizens» awareness of their rights under GDPR affect their valuation of online privacy? The preliminary results of Michał Paliński’s study indicate that there is room in Poland for the development of business models that use the mechanism of co-financing Internet services with user data, i.e. effective monetization of personal data by users. Users value potentially personally identifiable information (e.g. name, email address, etc.) more highly than, for example, location data, which is more valuable from a business perspective. Findings from the cross-group analysis show that awareness of GDPR increases users» valuation of data.