We estimate the patterns of catalogue availability (extensive margin) and number of clicks per title (intensive margin) using a novel data set containing the information on Netflix catalogues and viewing across 20 countries. Our results show evidence of the gravity framework explaining both margins of Netflix watching. In particular, we find that Netflix users have a strong preference for domestic productions. Detailed information on movie/show characteristics gives us a unique opportunity to estimate the importance of quality in determining the patterns of Netflix watching. Independent viewers» ratings and title’s age play a key role in explaining the number of clicks going to a particular title. Finally, Netflix original productions attract a disproportionally large number of clicks.